British artist, Effs, releases bold debut single and video, Better Man, with a whole lot of soul and a whole lot of heart. Produced by Kat Deal, Better Man sonically reaches to Effs church roots with big claps and prominent gospel backing vocals. Moving countries to stay out of trouble and growing up in a single-parent home where he had to share a mattress on the floor with his sister, the church had a profound effect on Effs musical and personally. It was here that Effs developed his signature gospel runs, incredibly warm tone and emotional vocal presence that has won him fans and admirers along the way.
North London producer, singer, songwriter and multi-instrumentalist KAT DEAL first realised she had a talent for music when she began harmonising in church at age 7. Since then she has been supported by Clash Magazine, BBC Radio 2,Spotify, The 405, Record Of The Day, BBC 6 Music and BBC Introducing, among others. With a well-versed musical pedigree as a vocalist, multi-instrumentalist and arranger that has seen her tour the world, playing for Robbie Williams, Felix Jaehn, Eliza And The Bear and Jodie Abacus, among others, Kat is no one-trick pony.
In 2019 she began producing and writing for other artists and has been turning heads since. With a number 4 track in the UK Dance Chart that has also charted across 4 continents, streams of 600,000 + as a writer, written for Fleur East, and is currently working on some new major label projects, Kat is quickly making a name for herself as a producer/songwriter.
Yinka caught up with both of them to find out more.